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經營團隊

『旺旺中時媒體集團』(China Times Media Corporation)

旺旺中時媒體集團是臺灣最大、最具影響力的媒體事業集團,經營範圍包括報紙、電視、文化出版、雜誌、網路資訊、整合行銷及多角化經營等,旗下媒體事業包括《中國時報》、《工商時報》、《旺報》、《中國電視公司》、《中天電視公司》、《時報週刊》、《愛女生雜誌》及《中時電子報》等,其中,中國電視公司是臺灣第一個股票公開發行的電子媒體。

除了媒體本業外,中時集團另涉足許多相關領域,包含《時周文化》、《商訊文化》、《時報資訊》、《中國資訊科技》、《中視文化公司》、《時報國際廣告》、《旺旺中時文化傳媒》、《寶立旺》、《時藝多媒體》、《中國時報旅行社》、《艾普羅民意調查》等廣義的媒體事業群,其他公益性機構如《中視愛心社會福利慈善事業基金會》等。


『工商時報』(Commercial Times)

《工商時報》創刊于1978年,隨著臺灣經濟的發展,忠實地呈現各産業情况及面向。《工商時報》閱讀忠誠度高,發行結構分析:訂閱占有率約達七成五,其中企業機關訂閱占46.5%,家庭訂閱占29%,零售占有率19%。傳閱率超過百萬人次,是一份以科技、財經爲主軸、都會型的專業報財經報,非常適合高級知識分子閱讀。
《工商時報》目前發行機構方面,全省共有1,423個發行經銷商及23,500個零售處。在中國大陸透過飛機每日運送報紙至北京、上海、廣州、深圳及香港、及亞洲各地,供訂戶閱讀。 更多報導,請見工商e報(工商時報線上版)

 


工商時報展覽 整合式行銷策略

廣告宣傳:從報章雜誌、全國電視、在地有線電視、網路、廣播等完整廣宣,於展前一周曝光於各媒體。
網路行銷:使用Facebook、Google/Yahoo!關鍵字、展覽/展館官網、Meet Taiwan及EDM,發送展覽訊息。
專刊報導:結合旺旺中時媒體集團宣傳優勢,突顯展會訊息,發行工商時報生技綠能週刊,加強曝光產業市場訊息及展期發行大會導覽手冊,供民眾參考。
戶外媒體:展覽期間於臺南市區戶外電視牆或是電子看板露出及臺南高雄各主要幹道路口懸掛宣傳旗幟,營造展示氛圍。
策略聯盟:發文通知各地方政府、研發機構、學校單位、產業聯盟等,擴大參與層面,並與其進行合作,以海報及票券作為宣傳工具。
通路行銷:透過票券及海報通路發送邀請業界貿易、經銷、製造等廠商,以及院校、公協會、各大福委會…等,擴大宣傳效益,達到實質宣傳成效。
舞台活動:提供舞台供廠商使用,每日皆有活動舉辦,可吸引媒體及觀眾目光,並成為廠商成果發表最佳平台,邀請臺南市長及中央部會首長參加開幕儀式,廣邀媒體記者參與。
周邊活動:召開展前記者會,創造生技綠能展話題。於展覽期間邀約參展廠商辦理產品技術發表會或研討會。辦理大會抽獎、贈品兌換等活動,吸引一般民眾參與。


About China Times Media Corporation

Since founding in 1950, the group has experienced more than half a century of growth and development .China Times has developed from the original newspaper industry, to the magazine industry, and further on to the publishing industry, network industry, and more. In order to strengthen the comprehensive services to the social public in the information times, participation in the operating of CTI Television Company Ltd. And China Television Company Ltd., China Times has formally become a media group involving multi-functional operation and providing diversified services from the original newspaper industry group dominated by the print media.


About “COMMERCIAL TIMES

First published on December 1st, 1978, the《Commercial Times》initial readership was the financial community of Taiwan.《Commercial Times》soon established its image as the sober but reliable and useful business daily newspaper whole island wide. For 32 years of development, the Commercial Times already became to be an important reference media for government financial and economic policy, corporate business successes, and effective advertising.

《Commercial Times》has high subscription rate about 75% of total distribution including 46.5% come from corporate, 29% come from house, and 19% come from retail sales.Today, the distribution networks:《Commercial Times》has holding 1,423 dealers and 23,500 retailers island wide. Nearly ten persons in each company read Commercial Times.

《Commercial Times》obtained a readership of million people; Commercial Times is one of the important business press media and owns lots of readers in the entire nation. Almost one third of company directors and executives read the Commercial Times, which reaches more businessmen and investors than other daily newspaper.

Daily readership has grown over one million people, therefore the influence and results also multiplied exponentially. For subscribers, who resided in Mainland China, everyday we deliver the newspaper by airplane to many cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong.